sharmadean reid, founder
"When I started my business I didn’t really have a clue what I was doing. I’m very, very good, as I think most women are, at brand marketing and building communities. I think social building of companies is something that women find really easy to do because it’s an extension of our natural skills. A lot of women that I speak to or mentor think that the social is the business but it’s not, you have to get your business model right and the social is just one element of it. What I want to do with FutureGirlCorp is get girls thinking about flipping their businesses on the head and not just being like I’m going to get 100,000 followers on Instagram. What is the business model?
I feel like I’ve learnt so much in the past six years but actually I’ve learnt a lot more in the past year as I started to think I’m actually going to turn WAH into something serious and figure out which of all the possible options out there for me is the one that’s going bring back the best returns. I just want to help girls understand that if they have an idea for a project it could be a global one. Say ‘I want to be a florist, okay I’m going to start a flower shop’ but actually you could do all the flowers for hotels around the world and turn a business that you might make £20,000 profit from into £2 million profit.
I didn’t have that way of thinking… I don’t think that it’s 'you’re good at it or you're not', I feel like it’s something that could be taught. If you don’t know something you can’t be blamed for not doing it. I think most girls are capable of doing it but they just actually don’t know it. The FutureGirlCorp event is about bringing those hard business skills to this female audience.
The whole thing with Future Girl Corporation is that imagine a board room and instead a bunch of old men it’s me and my friends. That's why we are partnering with Johnnie Walker on this event. People think of whiskey as an old man on the golf course drink and I love the idea of having a bunch of young girls making power moves and drinking whiskey sours instead of prosecco! Johnnie Walker's motto is Inspiring Personal Progress. Running a business actually makes you go through massive personal development, it really makes you know who you are as a person and forces you to challenge yourself to keep moving forward. "